On March 5, 2016 we held our fourth annual UF VBMA Business Conference at the UF College of Veterinary Medicine in Gainesville, FL. Practitioners who attend were provided with 5 free continuing education credits! We bring in speakers from all over the country to speak about business and practice management in the veterinary world.
At this year's conference, we were pleased to host our four speakers, Dr. Wendy Hauser, Mrs. Debbie Boone, Mrs. Michelle Guercio-Winter, and Mr. Stith Keiser.
Our first speakers Dr. Wendy Hauser and Debbie Boone, presented a broad overview of preventive care plan concepts.
Dr. Wendy Hauser is the president and founder of Peak Veterinary Consulting. Graduating with a DVM from OK State in 1988, she practiced for 26 years as an associate and owner. She is highly engaged in AAHA in new initiatives and leadership, and as a co-author of “The Veterinarian’s Guide to Healthy Pet Plans”, she enjoys consulting and presenting workshops on hospital culture, leadership, client relations and operations.
Debbie Boone is a leader among veterinary practice cunsultants, and has trained thousands of veterinary team members in communication and service while inspiring them to live a life of purpose as animal champions. As a co-author of “The Veterinarian’s Guide to Healthy Pet Plans”, she was inspired by her experiences with preventive care, and believes veterinarians must find ways to help clients afford quality patient care.
Our second speaker Michelle Guercio-Winter focused on the most needed measurements that should be considered for your management metrics repertoire. Mrs. Guercio-Winter is an Education Development Management Specialist with Patterson Veterinary, where she creates the content for and leads the team of instructors for the Patterson Veterinary University courses. She is also an instructor here at UF for the Entrepreneurship for Veterinarians course, which is part of the Business Certificate Program. She brings to her speaking 30 years of practical experience and an unwavering passion for every aspect of the profession.
Our third speaker Stith Keiser gave a lecture to conceptualize the formulas, numbers, and concepts students need to know to convey their veterinary business prowess to future employers. He is the founder and manager of the veterinary matchmaking firm My Veterinary Career (MVC) for the American Animal Hospital Association. Stith is a member of VetPartners, co-chair of the Career Development Special Interest Group, and partner in several small and mixed animal practices.
New this year, we added an interactive business design wet lab for practitioners that corresponded with each of the morning lectures. These took place after lunch, with each session consisting of groups of practitioners and practice managers.
The small group afternoon sessions were formatted to delve more deeply into the financial aspects of plan design (Wendy) and team training (Debbie).
Meanwhile, students will attend a separate lecture and business planning exercise with Stith Keiser.
We hope that it was an interactive experience for students, practitioners, and practice managers alike.
This conference is an amazing opportunity for students to network with veterinarians and practice managers from a variety of fields in the veterinary profession.
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2016 Business Conference
Dr. Wendy Hauser
Mrs. Debbie Boone
Mrs. Michelle Guercio-Winter
Mr. Stith Keiser